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Article: Premium hosiery is their stocking trade; High quality has helped a Sheboygan sock mill compete with imports
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- March 3, 2008
- Author:
CopyrightCopyright 2008 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Sheboygan -- A humble pair of foreign-made socks represents some
of what's wrong with the U.S. economy, says Robert Chesebro Jr.,
president and CEO of Wigwam Mills Inc.
Locally owned, Wigwam makes athletic and work socks sold by
specialty retailers rather than discount stores such as Wal-Mart.
Its products are more expensive than imported cotton socks,
mostly because Wigwam uses higher quality materials. It's also
because the socks are made here with a union work force rather than
cheap overseas labor.
But while much of the U.S. sock industry has been decimated by
foreign competition, 103-year-old Wigwam continues to thrive and
sell socks around the world.
Chesebro says he plans to keep the ...