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Article: First the buzz, then the sting? Blogs have proven a useful tool for record companies to introduce new acts to a highly desirable demographic, but the possibility of piracy on these same primitive Web sites is a growing concern
- Article from:
- Chicago Sun-Times
- Article date:
- August 18, 2004
- Author:
CopyrightCopyright 2004 Chicago Sun-Times. (Hide copyright information)
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NEW YORK -- The blog has begun to emerge as both a music industry
friend and a potential bootlegging nightmare.
Blogs are do-it-yourself Web sites -- often a single, crudely
produced Web page -- that mix journal-style commentary with links to
news, music and video content.
In the business of buzz building, blogs are seen as a valuable
viral marketing tool for labels looking to hype new acts. But many of
the same Web sites are developing into the next possible headache for
copyright owners.
That's because the individuals behind many blogs are using their
sites to plug new music from under-the-radar acts, while at the same
time hosting and distributing unlicensed MP3 files.
So far, labels have ...