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Southern Man; Jesse Helms was an archetype. Now is he an artifact?

RIGHTEOUS WARRIOR

Jesse Helms and the Rise of Modern Conservatism

By William A. Link

St. Martin's. 643 pp. $39.95 A visitor to Jesse Helms's campaign headquarters in Raleigh, N.C., in 1984 would have noticed something curious. Helms, seeking a third term in the Senate, was in a bitter race against North Carolina's two-term governor Jim Hunt, a Democrat. Helms, of course, was the Republican. But nowhere in his headquarters did you see the word "Republican." No GOP elephants were in sight.

On the red, white and blue banners that festooned his office you saw just "Jesse Helms" and "Conservative." That was the political identity he had fashioned early on in the small town of Monroe, N.C., where ...

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