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Article: Crafted with success; New Glarus Brewing Co. builds 2nd brewery, bucking trends on both ends of beer industry
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- March 10, 2008
- Author:
CopyrightCopyright 2008 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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New Glarus -- As the world's largest brewers consolidate and cut
jobs, a brewery in small-town Wisconsin is taking a different
approach.
New Glarus Brewing Co. is not only building a new brewery, but it
also is keeping the original facility open. Both are located in the
village (population: 1,290) that provides the company's name. The
$20 million investment will help New Glarus Brewing solidify a
reputation for high-quality beer that has devotees scattered
throughout the country, even though its Spotted Cow, Fat Squirrel
and other brews are found only in Wisconsin.
The new brewery also makes New Glarus Brewing unusual among the
nation's 1,400 craft brewers -- a term for smaller, independent ...