Article: HCD Research and Muhlenberg College Conducting Ad Testing Throughout 2008 Election

To: POLITICAL EDITORS

Contact: Vince McGourty of HCD Research, Inc., +1-908-483-9121, vince.mcgourty@hcdi.net, or Michael Bruckner of Muhlenberg College, +1-484-664-3230, bruckner@muhlenberg.edu

FLEMINGTON, N.J., March 20 /PRNewswire/ -- HCD Research and Muhlenberg College announced today that they are conducting national political ad testing studies to measure the effectiveness of the presidential candidates' advertisements, speeches and debates throughout the 2008 presidential election.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

The two organizations are currently focused on testing advertisements and speaking appearances leading up to the Pennsylvania primary ...

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