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Article: HCD Research and Muhlenberg College Conducting Ad Testing Throughout 2008 Election
- Article from:
- U.S. Newswire
- Article date:
- March 20, 2008
CopyrightCopyright 2008 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: POLITICAL EDITORS
Contact: Vince McGourty of HCD Research, Inc., +1-908-483-9121,
vince.mcgourty@hcdi.net, or Michael Bruckner of Muhlenberg College,
+1-484-664-3230, bruckner@muhlenberg.edu
FLEMINGTON, N.J., March 20 /PRNewswire/ -- HCD Research and
Muhlenberg College announced today that they are conducting national
political ad testing studies to measure the effectiveness of the
presidential candidates' advertisements, speeches and debates
throughout the 2008 presidential election.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)
The two organizations are currently focused on testing
advertisements and speaking appearances leading up to the
Pennsylvania primary ...