Article: For Shoppers, Price of Gold Not Worth Its Weight

Not many people have come in to buy gold jewelry at Chas Schwartz & Son lately. But plenty of customers have arrived with gold baubles to sell -- class rings, wedding bands, even gold teeth.

Owner Paul Pastor said the shift is just one of the many changes in his business in recent months as the price of gold has soared to records. He's stocking cases with cheaper alternative metals and encouraging shoppers to buy jewelry with more gems and less gold as rising prices begin to squeeze his margins and send customers into sticker shock.

"Right now, the metal market is having a devastating effect on the jewelry business," Pastor said.

The weakening dollar and troubles in the financial markets ...

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