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Article: Online holiday sales surge
- Article from:
- Chicago Sun-Times
- Article date:
- November 30, 2004
- Author:
CopyrightCopyright 2004 Chicago Sun-Times. (Hide copyright information)
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NEW YORK -- Computer-savvy consumers did plenty of online shopping
over the Thanksgiving weekend, giving companies like Amazon.com and
walmart.com the same kickoff to the holiday season as department
stores and malls had.
The pickup in Web business was the result of online merchants
using marketing tricks like their brick and mortar counterparts --
plying consumers with special discounts to get them to shop early.
Online sales excluding travel shot up 100 percent to $133 million
on Thanksgiving Day compared to the same day last year, said ComScore
Networks, an Internet research company. On Friday, online sales hit
$250 million, up 41 percent from a year ago.
"We certainly expected a strong ...