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Article: Online TV generating mainstream revenues - Internet TV services no longer perceived as marginal services

Article from:
Al Bawaba
Article date:
March 30, 2008
Copyright

New research from Informa Telecoms & Media shows that legitimate online TV and video services will generate revenues of US$7.9 billion in 2013, almost six times the 2007 figure. Advertising will consistently outperform a la carte and subscription-based download services in terms of revenue generation and North America will be the largest revenue-generating region, accounting for 63% of the 2013 global total.

The Informa report, called Online TV and Video: The over-the-top challenge to traditional TV, is published today and has found that online TV and video is successfully shaking off its perception as a marginal technology. Adam Thomas, author of the report, said "The Writers Guild strike ...

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