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Article: Sir Alan Sugar: would you like sugar with that? ; He's known for his surly demeanour and for making his millions from arcane deals and technologies. So how come Sir Alan Sugar is the hottest thing in entertainment? Ian Burrell charts his rise from East End trader to TV's Mr Nasty
- Article from:
- Belfast Telegraph
- Article date:
- March 22, 2008
CopyrightCopyright 2008 Belfast Telegraph. Provided by ProQuest LLC. (Hide copyright information)
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The fourth series of The Apprentice, the hit show he presents,
will begin on Wednesday, adding to his already extraordinary public
profile. But he remains, to a surprising degree for someone who has
spent several decades in the public eye, an enigma.
Once again, we have ourselves a fresh batch of 16 apprentices
putting their hopes on the line. Yet the question that intrigues
many of us more than what will happen to them is: who exactly is
this great sorcerer whose secrets they aspire to attain? Is he
really a visionary futurist, a rune-reading technology mogul with an
all-seeing eye for a fast profit? Or is he a grumpy old dinosaur who
hankers for the old days and feels threatened by ...