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Article: SPORTSDAY; Tar Heels kick up viewers

Article from:
The Milwaukee Journal Sentinel (Milwaukee, WI)
Article date:
April 1, 2008
Author:
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More viewers show up when North Carolina plays a big game on national television and that explains why the Tar Heels' game against Kansas was chosen for the more attractive late-game time slot when CBS-TV airs the two national semifinal men's basketball games Saturday.

Memphis and UCLA were chosen to play the early game in San Antonio, which tips off at 5:07 p.m. Central, followed by the Tar Heels and Jayhawks, 40 minutes after the conclusion of the first game.

The president of CBS News and CBS Sports, Sean McManus, said Monday that the decision on the order of games was "basically a group decision" between McManus, executive vice president Tony Petitti and senior vice president Mike Aresco.

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