Article: NBC gets 75th anniversary present by dominating ratings

NBC gets 75th anniversary present by dominating ratings

NBC celebrated its 75th anniversary with a dominating week inthe Nielsen Media Research ratings, taking the lead during the important May "sweeps" period.

The network's three-hour anniversary gala Sunday night from Rockefeller Center was watched by 20.4 million people, the fourth most-watched program for the week.

Bob Hope also proved his enduring appeal on television, drawing 13.1 million people for an outtakes special Monday. Hope's show outdrew Jay Leno's prime-time "Tonight" special, which had just under 12 million viewers.

For all the nostalgia, NBC's most popular shows were regular airings of "ER" and "Friends" as they neared big ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!