Article: Asian news publishers urged to "reinvent" themselves amid technological impact

Asian news publishers urged to "reinvent" themselves amid technological impact

MACAO, April 2 (Xinhua) -- An expert on media Wednesday urged Asian news publishers to "reinvent themselves" to cater to the needs of Internet-addicted consumers as technological innovations have brought changes within the established and emerging media.

At the Publish Asia 2008 conference held here on Wednesday, Reiner Mittelbach, CEO of IFRA (International Association for Newspaper and Media Technology) said that Internet usage has increased by 300 percent in Asia over the last seven years, and people's information consumption habits have changed dramatically, as a result of which media consumers tend to ...

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