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Article: Asian news publishers urged to "reinvent" themselves amid technological impact
- Article from:
- Xinhua News Agency
- Article date:
- April 2, 2008
CopyrightCopyright 2008 Xinhua News Agency. Provided by ProQuest LLC. (Hide copyright information)
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Asian news publishers urged to "reinvent" themselves amid
technological impact
MACAO, April 2 (Xinhua) -- An expert on media Wednesday urged
Asian news publishers to "reinvent themselves" to cater to the needs
of Internet-addicted consumers as technological innovations have
brought changes within the established and emerging media.
At the Publish Asia 2008 conference held here on Wednesday,
Reiner Mittelbach, CEO of IFRA (International Association for
Newspaper and Media Technology) said that Internet usage has
increased by 300 percent in Asia over the last seven years, and
people's information consumption habits have changed dramatically,
as a result of which media consumers tend to ...