Article: Will game world revolve around Xbox 360?

LOS ANGELES -- Microsoft's Xbox 360 news conference at the Shrine Auditorium late Monday night featured a stage flanked by rows of diverse, young people. It had the air of a political rally photo op. There's a coolness factor to the sleek and powerful Xbox 360. Of course, it didn't hurt to have popular rock band the Killers play post-show, either.

Robert J. Bach, senior vice president and chief Xbox officer in the home and entertainment division at Microsoft, called the release of his next generation console a watershed moment in entertainment.

"The Xbox 360 revolves around you," Bach said. "It will transform the way people play games and have fun. Our next generation console will propel ...

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