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Article: Gift cards grow increasingly popular, but can carry hidden costs
- Article from:
- Daily Breeze
- Article date:
- December 19, 2004
- Author:
CopyrightCopyright 2004 Daily Breeze. Provided by ProQuest LLC. (Hide copyright information)
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NEW YORK -- Publicist Scott Black started looking at purchasing
gift cards a couple of years ago, when he realized how much it cost
to ship holiday presents to customers and relatives.
"Whether for a client or my mother-in-law, it seemed silly to
spend $50 on a gift and then $20 to ship it," said Black, 40,
president of the TimePiece Public Relations agency in Dallas.
He's become a big fan of gift cards, which are prepaid cards that
look like credit or debit cards that recipients can use to buy goods
or services. Black even sends them to his mother, who is an avid
reader.
"I get gift cards to the book stores near her," he said. "For her,