Article: Super Bowl lacks sex appeal

It's arguably the biggest sporting event in the world.The Super Bowl is aptly named because it is, well, super.

It's the culmination of the NFL season as its two best teams play to see who will be crowned the world's champion.

What makes this game unique is that it's just that - one game. Not a best-of-seven series like in professional baseball, basketball or hockey - the other big sports in this country.

It's winner-take-all.

And the hype surrounding this game is unprecedented. So much so that the game is played two weeks after each conference's championship games. The Super Bowl wouldn't be the Super Bowl without all the hype.

This year's game is the 40th anniversary of the Super Bowl ...

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