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Article: King Of the Kitchen; How Christopher Kimball Took A No-Frills Magazine And Turned It Into A Gold Mine
- Article from:
- The Washington Post
- Article date:
- February 18, 2004
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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In 1979, Christopher Kimball was a gangly 28-year-old getting
ready to launch a food magazine out of the garage of his Weston,
Conn., home. He didn't have much experience at publishing; he didn't
have much training as a cook. What he did have was $110,000 raised
from investors, a stubborn dedication to home cooking and a shrewd
business sense that his ideas would eventually pay off.
Twenty five years later, they have. Kimball, who at 53 is still
gangly and stubborn, heads up a publishing empire that racked up $25
million in sales last year, thanks to its flagship, advertising-
free, magazine Cook's Illustrated, a bimonthly that has turned
obsessive recipe testing into a gold mine. In the ...