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Article: It's all downhill for Visa ad
- Article from:
- Chicago Sun-Times
- Article date:
- November 8, 2005
- Author:
CopyrightCopyright 2005 Chicago Sun-Times. (Hide copyright information)
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Is everybody ready for some Winter Olympics action? We hope so,
because it's fewer than 100 days until the 2006 Winter Olympics
commence in Turin, Italy.
That means advertisers are getting into gear to capitalize on
sport's most high-profile event. Visa, of course, has been a major
Olympic sponsor, so it makes sense the credit-card giant would be one
of the first to break from the gate with an Olympic-themed commercial
(McDonald's, another major sponsor, won't be on air for several more
weeks).
Visa has a history of featuring up-and-coming Olympic athletes.
"Nervous" was developed by BBDO/New York to spotlight both Lindsey
Jacobellis, world champion snowboarder and Olympic hopeful, and ...