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Article: Culver's delivers one-two munch: ButterBurger, custard have chain ringing up success in Midwest
- Article from:
- Chicago Sun-Times
- Article date:
- March 30, 2006
- Author:
CopyrightCopyright 2006 Chicago Sun-Times. (Hide copyright information)
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The F word -- that would be "fat" -- abounds at Culver's
restaurants.
Abounding is just what's likely to happen when a restaurant's
trademarked, top-selling menu item is nefariously named the
ButterBurger. Or when its second biggest mover is premium frozen
custard. And especially when both those items compose part of the
store's logo.
Haven't heard of Culver's? That's OK. Prior to 2000, a lot of
folks didn't know much about Krispy Kreme either. But in much the
same way that company's sugar bombs initially made it a Wall Street
darling, 22-year-old Culver's signature custard and hamburgers served
on toasted buttered buns are poised for introduction to more markets.
From its Prairie du ...