Article: Get on your bike to join fitness initiative ; East Riding: An initiative has been launched to encourage people to lead more active lifestyles.

East Riding: An initiative has been launched to encourage people to lead more active lifestyles.

The Yes, Be Active Here venture comes amid concerns about rising obesity levels among East Riding residents.

East Riding Council has a challenging target to get thousands of adults into some form of sporting or recreational activity.

Along with partners including the East Riding NHS Primary Care Trust, the target has been set at 13,000 adults a year for the next five years.

That is the key objective of the East Riding Sport and Active Recreation Strategy, which is being considered by the council's cabinet on Tuesday, April 22.

Councillor Jane Evison, portfolio holder for cultural services, ...

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