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Article: What's Online
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- May 5, 2008
- Author:
CopyrightCopyright 2008 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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LITERALLY VIRTUAL SHOPPING: In a multilayered bit of bad grammar,
a young woman in a television commercial tells viewers, "So I go on
vehix.com and you can literally take a test drive."
Neither she nor you, of course, can drive a car at vehix.com. Not
literally, anyway. Vehix is one of many websites that purport to
replicate real-world experiences online. The latest site to do so,
StarbucksCoffeeAtHome.com, claims to help coffee drinkers figure out
what they'd enjoy most. It is, according to AdAge.com, a "kind of
virtual barista who helps demystify the chain's myriad blends."
How can a website do this without allowing consumers to taste or
smell the coffee? It takes users through a series of ...