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French flair with a Teutonic twist

Citroen's new C5 takes the Germans on at their own game, but retains its Gallic sensibilities, says David Wilkins

'Unmistakably German"; that's the message that rounds off Citron's television advertisement for its new Mondeo-sized C5, which features fencing, castles, a long autobahn drive to Berlin and every other stereotypically Teutonic subject you can think of. The words "Made in France" appear as an apparent afterthought, just before the pictures fade to make way for the next commercial.

You may, like me, regret that Citro*feels it necessary to play down its own fine record of innovation in order to convince customers to buy its latest products on the basis that they are similar to ...

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