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French flair with a Teutonic twist
- Article from:
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The Independent - London
- Article date:
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May 10, 2008
- Author:
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Copyright informationCopyright 2008 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Citroen's new C5 takes the Germans on at their own game, but
retains its Gallic sensibilities, says David Wilkins
'Unmistakably German"; that's the message that rounds off
Citron's television advertisement for its new Mondeo-sized C5, which
features fencing, castles, a long autobahn drive to Berlin and every
other stereotypically Teutonic subject you can think of. The words
"Made in France" appear as an apparent afterthought, just before the
pictures fade to make way for the next commercial.
You may, like me, regret that Citro*feels it necessary to play
down its own fine record of innovation in order to convince
customers to buy its latest products on the basis that they are
similar to ...