Newspaper article from our research archive:

EU may force car makers to reveal emissions in adverts

The European Union is preparing to introduce tough new rules on car advertising, forcing manufacturers to include conspicuous and easily understood information about petrol consumption and emissions.

The new line follows the EU's decision to exert ever-greater control on the way that tobacco, alcohol and food products can be advertised, counterbalancing the claims and sales lines of advertisers with warnings about the health implications of their products.

Details of the proposal to compel car manufacturers to own up to the carbon footprint of their vehicles will be unveiled by the end of the month, after which the politicians and car industry representatives will discuss them for the first ...

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