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Article: Microsoft admits it is lagging in fight for online advertising market share

Article from:
The Independent (London, England)
Article date:
May 20, 2008
Author:
Copyright

The head of Microsoft's internet business has admitted that the company is "not where we want to be" in its battle to win market share in online advertising.

An internal memo from Kevin Johnson to Microsoft staff surfaced yesterday, after the company revived its pursuit of a deal with rival Yahoo and before an important gathering of its advertising clients, designed to showcase the progress of its internet business.

The two-day event, advance08, starts today and features speakers including the film director James Cameron and Viacom's chief executive, Philippe Dauman, discussing the advertising industry. Bill Gates, Micro-soft founder, will be among the company executives trying to illustrate ...

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