Article: Herbal ESSENCE ; From the seedy craft of quacks and the mainstay of unlettered patients, ayurveda has become a lifestyle option on the way to becoming another global export like yoga

Call it serendipity. Earlier this year, when Ravi Prasad, executive director, Himalaya Global Holdings, visited Novo Sibrisk in Siberia, he noticed little kiosks outside the airport selling different products. They were also selling Himalaya products. Back in the 1930s, a young man called M. Manal spotted wild elephants in Burma being fed a certain drug to calm them down. He discovered the herb contained anti-hypertensive properties. After years spent learning about herbs from local healers, he introduced Serpina, the world's first anti-hypertensive drug in 1934. Manal's aim was simple: to bring ayurveda--the ancient but neglected science of a five thousand-year-old civilisation--on par ...

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