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Article: Borders brings back Web retail store
- Article from:
- Charleston Daily Mail
- Article date:
- May 27, 2008
- Author:
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Copyright informationCopyright 2008 Charleston Daily Mail. Provided by ProQuest LLC. (Hide copyright information)
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DETROIT - Borders Group is jumping back into online retailing
with a Web site designed to evoke the feeling of browsing at a
neighborhood bookstore, down to the popular shelves of staff picks
that are familiar to its customers nationwide.
But after seven years paired with Amazon.com, analysts say it
will be a challenge for the new Borders.com to step out of the
shadow of the Web retailing giant.
"It's not the intent that we're going to out-Amazon Amazon at
what they do," Borders Group Inc. President and CEO George Jones
said earlier this year. "What we think is that we can still have a
great, compelling offering."
Today's launch of the site comes more than two months after
Borders announced ...
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