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Article: "Don't Blame Jake.ca"-COHV's Newest ATV Safety Campaign
- Article from:
- CCNMatthews Newswire
- Article date:
- May 1, 2008
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Copyright informationCopyright 2008 CCNMatthews Newswire. Provided by ProQuest LLC. (Hide copyright information)
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TORONTO, ONTARIO--(Marketwire - May 1, 2008) - The Canadian Off-
Highway Vehicle Distributors Council (COHV) launched a pilot youth
ATV safety campaign on May 1, 2008 that includes print ads, posters
and a Public Service Announcement (PSA) reminding adults that youth
under 16 years of age should never be allowed to ride an adult-size
ATV.
The Don't Blame Jake PSA will air on television during the month
of May in British Columbia, Alberta, Ontario and Quebec on TSN,
Sportnet, OLN, RDS and RIS as well as in the May issue of select
recreational and sports magazine across Canada.
"Whether out for an afternoon or taking a family holiday - riding
the trails on an ATV can be one of the most ...