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Article: With all the swirling rings in the universe, it's still BBC News

Article from:
The Independent on Sunday (London, England)
Article date:
April 27, 2008
Author:
Copyright

The latest redesign of the corporation's famous globe is more than just a rebranding exercise. But Raymond Snoddy asks what, if anything, the new look will achieve

When change occurs at the BBC, you can be sure an Away Day will not be far behind. Yesterday morning, BBC news types gathered at the fashionable Soho Hotel off Dean Street to review a momentous week when the multimedia newsroom was launched and the new on-air look unveiled.

It will be a while before outsiders get a real sense of how much difference the coming together of News 24 - now the BBC News channel - and the BBC One bulletins into a single news team will make, other

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