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Article: Banner banter ; Online advertising may slow down in the US, not in India.

Article from:
Business Today
Article date:
April 6, 2008
Author:
Copyright

Ever since the first banner advertisement was sold online 15 years ago, online advertising has come a long way. It is estimated to be a $42-billion industry in the US, and has proved to be a growth engine for companies like Microsoft and Google. Internationally, online advertising is projected to grow six times faster than traditional media through 2009. By 2010, online is forecast to represent one-tenth of all advertising spending.

But all is not hunky dory, say technology-media-telecom (TMT) experts at Deloitte Consulting. According to a report by the consulting firm, online advertising in 2008 will see obstacles such as growing apathy towards this medium. The report says: According to a ...

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