Article: MOBILE : The Cellular Sell ; The mobile phone holds much promise as a marketing and advertising tool, but it's a medium that has so far failed to reach its full potential. Simon Hendery investigates.

Article: WPP leads traditional agencies in take-up of mobile marketing.
New Media Age;  April 7, 2005 ;     343 words ......for proposals (RFP) to find a global mobile marketing partner. Industry insiders view this...process that will see WPP acquire a mobile marketing agency. The move highlights a push...networks to stake a claim in the young mobile marketing sector, either by partnership or investment...

Article: Mobile Marketing Industry in Japan Set to Double in Size by 2011 According to New Report.
M2 Presswire;  May 2, 2008 ;     430 words ......PRESSWIRE-2 May 2008-Research and Markets: Mobile Marketing Industry in Japan Set to Double in...announced the addition of 21st Century Mobile Marketing - Insights into the World's Most Advanced...insights into the inner workings of mobile marketing and advertising in a country ...

Article: 'Proctor and Gamble has been running a 2 year SMS campaign on Sunny Delight UK' says visiongain's mobile marketing report.
M2 Presswire;  April 30, 2003 ;     700+ words ......Delight UK' says visiongain's mobile marketing report(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:04292003 Mobile marketing will play an ever increasing...reaching customers, adoption of mobile marketing practices is currently quite...

Article: IDC Cautions - Don't Underestimate Full Potential of Mobile Marketing
Wireless News;  March 6, 2007 ;     431 words ......Underestimate Full Potential of Mobile Marketing WIRELESS NEWS-March 6, 2007-IDC...Underestimate Full Potential of Mobile Marketing (C)2007 10Meters - http:// www.10meters.com Mobile marketing represents one of the most promising...

Article: Motricity survey at MMA Mobile Marketing Forum finds more collaboration needed to drive growth in mobile marketing.(MARKET INTELLIGENCE)
The Mobile Internet (Boston, MA);  June 1, 2008 ;     644 words ......infrastructure and services, announced the results of a survey of mobile marketing executives attending the first day of the Mobile Marketing Association (MMA) Mobile Marketing Forum. The survey, which polled representatives from advertising...

Article: MOBILE MARKETING: Up close and personal.(marketing via cellular communications)
Brand Strategy;  March 4, 2005 ;     700+ words ...Mobile handsets are becoming...Doonar studies the rise in mobile marketing and investigates the...FCUK is a convert to mobile marketing. Although it's taken...pockets most of the time. Mobile marketing isn't new but companies...allocating serious budgets to mobile ...

Article: MTS joins Mobile Marketing Association.
M2 Presswire;  October 17, 2008 ;     441 words ......2008-Mobile TeleSystems OJSC: MTS joins Mobile Marketing Association(C)1994-2008 M2 COMMUNICATIONS...only Russian company to join the Mobile Marketing Association (MMA). By joining the Mobile Marketing Association, MTS will reinforce its...

Article: Agencies prepare to bid for mobile marketing business.(Brief Article)
New Media Age;  January 16, 2003 ;     272 words ......this year to wrest control of the mobile marketing space from the hands of specialist mobile marketing firms. The first sign of this potential...enabling the agency to run its own mobile marketing campaigns for all of its clients...

Article: ABI Research: Mobile Marketing Revenue to Hit $24 Billion in 2013
Wireless News;  January 17, 2008 ;     449 words ...Wireless News 01-17-2008 ABI Research: Mobile Marketing Revenue to Hit $24 Billion in 2013...NEWS-January 17, 2008-ABI Research: Mobile Marketing Revenue to Hit $24 Billion in 2013...10Meters - http:// www.10meters.com Mobile marketing, which was born in countries such...

Article: "Mobile Marketing & Advertising: Challenges and Opportunities," Forecasts that Spending in this Medium Will Grow to $19 Billion by 2012.
M2 Presswire;  February 5, 2008 ;     700+ words ......February 2008-Research and Markets: Mobile Marketing & Advertising: Challenges and...c81861) has announced the addition of Mobile Marketing & Advertising: Challenges and...messaging. Mind Commerce's latest report, Mobile Marketing & Advertising: Challenges and...

Article: O2 media arm meets with mixed reactions: Industry players expected O2 to be slammed for its move to mobile marketing. But, as Justin Pearse finds, any progress can help business. (Analysis).
New Media Age;  July 11, 2002 ;     700+ words ......up a dedicated media sales arm for mobile marketing. O2 Mobile Media aims to directly...provide the full range of services of a mobile marketing company. The move is significant as...UK has officially launched into the mobile marketing arena. Some industry observers have...

Article: EMEA Mobile Marketing Forum Highlights Growth in Mobile Marketing and Consumer Adoption
Wireless News;  October 11, 2007 ;     441 words ...Wireless News 10-11-2007 EMEA Mobile Marketing Forum Highlights Growth in Mobile Marketing and Consumer Adoption WIRELESS NEWS-October 11, 2007-EMEA Mobile Marketing Forum Highlights Growth in Mobile Marketing and Consumer Adoption (C)2007 10Meters...

Article: Mobile marketing revenue to hit $24 billion in 2013, says ABI Research.(MARKET INTELLIGENCE)
The Mobile Internet (Boston, MA);  January 1, 2008 ;     381 words ...Mobile marketing, which was born in countries such...gaming content services arrive, mobile marketing is expected to grow to over $24...twelve months has been the embrace of mobile marketing as an integral part of crossmedia...

Article: Specialists must prove their worth: can mobile marketing specialists survive alone, or will traditional ad agencies swallow them up? (Wireless).
New Media Age;  January 30, 2003 ;     700+ words ...As pioneers of a new industry the mobile marketing specialists have no time to rest on...2003 could be a pivotal year for the mobile marketing sector and it has begun with plays...revealed its adoption of Brainstorm's ASP mobile marketing tool M-Brand, enabling it to run campaigns...