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Article: Marketers anticipating 'Indiana Jones' release

Article from:
Deseret News (Salt Lake City)
Article date:
May 2, 2008
Author:
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Fans and marketers alike seemed to have been whipped into a frenzy in anticipation of the May 22 opening of "Indiana Jones and the Kingdom of the Crystal Skull."

The fourth installment of the Indiana Jones franchise comes to the big screen nearly two decades after the third, but boasting the ingredients of a summer blockbuster:

-- A prime spot on the film release calendar on the Thursday before Memorial Day weekend.

-- Lots of summer movie action, from car chases to Indiana Jones wielding his trademark bullwhip.

-- The creativity again of famous filmmakers George Lucas as executive producer and a writer, and Steven Spielberg as director.

-- Harrison Ford back in the role of ...

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