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Article: Big Brown blitz: Horse's team set to trot out merchandise
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- June 5, 2008
- Author:
CopyrightCopyright 2008 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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NEW YORK -- Get ready for Big Brown-themed Beanie Babies, lapel
pins, ball caps and maybe even booze.
As Saturday's Belmont Stakes draws closer, the prized colt is the
favorite to capture the first Triple Crown in 30 years. His handlers
are already eyeing ways to cash in on the feat, if he wins, and that
means merchandising -- lots of it.
"We're definitely going to mass market in a way that's never been
done in our industry," said Kelly Wietsma, president of Equisponse,
a horse racing marketing agency that represents Big Brown's owner,
IEAH Stables. "I want every kid in America to be able to walk into a
Wal-Mart and buy a Big Brown shirt or a Big Brown Beanie Baby."
To make that happen, ...