Article: Fired, hired or uninspired... Does Sir Alan's formula really do the business?

Sir Alan Sugar has finally chosen Lee McQueen as his fourth Apprentice. But can business learn from his abrasive style?

THE would-be proteges unctuously refer to Sir Alan as "the Master" and suchlike. For 12 weeks, they've slithered about in ever- decreasing numbers, trying to impress and ingratiate themselves with him in order to secure a Pounds 100,000 job as his new disciple.

This year's crop were shortlisted for the show from 20,000 applicants, having presumably impressed producers that they were prepared to do almost anything (including eating each other) to get a leg-up in business, or at least find themselves a niche in the media if they didn't win the competition to learn at the ...

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