Article: False advertising class actions on the rise

Want a cure for the common cold?

According to the makers of Airborne, an herbal supplement, their product was it.

"They advertised the product as the 'miracle cure for the common cold,' and one press release even said it could cure most colds in less than one hour," said Melissa Harnett, a partner at Wasserman, Comden and Casselman in Tarzana, Calif. who represented the plaintiffs in a class action alleging false advertising against Airborne.

"They specifically advised consumers to take the product at the first sign of a cold or before entering a crowded, germ-filled environment, such as a plane," she added.

Giving consumers the impression that the supplement's "effervescent technology ...

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