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Article: False advertising class actions on the rise
- Article from:
- Lawyers USA
- Article date:
- March 24, 2008
- Author:
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Copyright informationCopyright 2008 Lawyers USA. Provided by ProQuest LLC. (Hide copyright information)
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Want a cure for the common cold?
According to the makers of Airborne, an herbal supplement, their
product was it.
"They advertised the product as the 'miracle cure for the common
cold,' and one press release even said it could cure most colds in
less than one hour," said Melissa Harnett, a partner at Wasserman,
Comden and Casselman in Tarzana, Calif. who represented the
plaintiffs in a class action alleging false advertising against
Airborne.
"They specifically advised consumers to take the product at the
first sign of a cold or before entering a crowded, germ-filled
environment, such as a plane," she added.
Giving consumers the impression that the supplement's
"effervescent technology ...