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Article: Tide turns against California's surfboard makers
- Article from:
- The Independent (London, England)
- Article date:
- June 16, 2008
- Author:
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Copyright informationCopyright 2008 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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For California's world-famous surfboard manufacturers, time looks
to be finally running out on the endless summer that started in the
Sixties and saw them bring their sport, together with its laid-back
beach culture, to a global audience.
Artisan firms, which until recently still dominated the
multimillion-dollar industry, are facing a crippling financial
crisis. Many craftsmen, who turn blocks of foam into the colourful
wave-riding equipment, have hit the wall; others are down-sizing or
going part-time.
A collapse in America's wider retail market is to blame, together
with increased wage bills, competition from cheap imports, and the
burden of new environmental regulations. Experts report ...
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