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Article: Free gas?: ; Companies attracting business with discount
- Article from:
- Charleston Gazette
- Article date:
- June 9, 2008
- Author:
CopyrightCopyright 2008 Charleston Gazette. Provided by ProQuest LLC. (Hide copyright information)
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MILWAUKEE - Two magic words are turning consumers' heads lately.
Not "Get rich" or "Lose weight." Try "Free gas."
Businesses from banks and hotels to golf-club makers and blood-
donation centers are offering promotions that involve free gas -
generating more attention and goodwill from price-stunned drivers
than traditional promotions might deliver.
For example, Callaway Golf Co. is giving away gas cards worth as
much as $100 with the sale of certain drivers. Guests who book three
nights through hotels.com will get $50 gas cards. And TCF Bank,
based in Wayzata, Minn., is giving $50 gas cards to customers who
open checking accounts.
The trend will grow in the short term as more businesses ...