Article: In an ABSOLUT World, Good Things Happen When the Lights Go Out

To: BUSINESS EDITORS

Contact: Sarah Bessette of The Absolut Spirits Company, +1-212- 641-8653, sarah.bessette@absolut.com, or Zlata Faerman of Ketchum, +1-646-935-4185, zlata.faerman@ketchum.com, for ABSOLUT Vodka

NEW YORK, June 19 /PRNewswire/ -- Sin City is about to go dark. In another bold move from the world's most iconic vodka, ABSOLUT(R) is encouraging consumers and bar/nightclub owners to save energy through a series of "Lights Out" parties, kicking off in Las Vegas this weekend in celebration of its ABSOLUT Global Cooling(TM) campaign. Borne from the brand's "In An ABSOLUT World" advertising campaign, ABSOLUT Global Cooling(TM) encourages consumers to reduce the effects of global ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!