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Article: In an ABSOLUT World, Good Things Happen When the Lights Go Out
- Article from:
- U.S. Newswire
- Article date:
- June 19, 2008
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Copyright informationCopyright 2008 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: BUSINESS EDITORS
Contact: Sarah Bessette of The Absolut Spirits Company, +1-212-
641-8653, sarah.bessette@absolut.com, or Zlata Faerman of Ketchum,
+1-646-935-4185, zlata.faerman@ketchum.com, for ABSOLUT Vodka
NEW YORK, June 19 /PRNewswire/ -- Sin City is about to go dark.
In another bold move from the world's most iconic vodka, ABSOLUT(R)
is encouraging consumers and bar/nightclub owners to save energy
through a series of "Lights Out" parties, kicking off in Las Vegas
this weekend in celebration of its ABSOLUT Global Cooling(TM)
campaign. Borne from the brand's "In An ABSOLUT World" advertising
campaign, ABSOLUT Global Cooling(TM) encourages consumers to reduce
the effects of global ...
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