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FTC Report Concludes Distilled Spirits Advertising Adheres to Rigorous Adult Standards

To: NATIONAL EDITORS

Contact: Frank Coleman or Lisa Hawkins of the Distilled Spirits Council, +1-202-682-8840

WASHINGTON, June 26 /PRNewswire-USNewswire/ -- In a major report released today on self-regulation in the beverage alcohol industry, the Federal Trade Commission found high levels of compliance with the industrys voluntary 70 percent 21 years of age and older demographic standard and concluded the distilled spirits industrys advertising is directed to adults.

Specifically, the FTC found that more than 92 percent of all television, radio, and print advertising placements met the 70 percent 21+ demographic standard and more than 97 percent of total advertising impressions met the 70 ...

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