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FTC Report Concludes Distilled Spirits Advertising Adheres to Rigorous Adult Standards
- Article from:
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U.S. Newswire
- Article date:
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June 26, 2008
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Copyright informationCopyright 2008 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: NATIONAL EDITORS
Contact: Frank Coleman or Lisa Hawkins of the Distilled Spirits
Council, +1-202-682-8840
WASHINGTON, June 26 /PRNewswire-USNewswire/ -- In a major report
released today on self-regulation in the beverage alcohol industry,
the Federal Trade Commission found high levels of compliance with
the industrys voluntary 70 percent 21 years of age and older
demographic standard and concluded the distilled spirits industrys
advertising is directed to adults.
Specifically, the FTC found that more than 92 percent of all
television, radio, and print advertising placements met the 70
percent 21+ demographic standard and more than 97 percent of total
advertising impressions met the 70 ...
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