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THE FRONT PAGE : Home work

I bought a house a few weeks ago. Some may consider that risky in an uncertain market but, after reading the articles saying real estate sales had dropped by 50% and auctions were passing in two- thirds of properties, we saw and seized our opportunity.

But it begs the question, should you advertise in an uncertain market?

When the economy starts to falter, businesses naturally rush to cut expenses, but experts say a downturn is the time to re- evaluate, shift and even beef up your marketing efforts.

In these uncertain times, the familiar is necessary - we turn to what we trust and know. Newspapers continue to be the place where over 1.6 million New Zealanders turn to get the full story, ...

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