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RADIO : The digital divine ; Technology is opening the door to new opportunities - and new anxieties - for the radio industry and advertisers. Simon Hendery reports.
- Article from:
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AdMedia
- Article date:
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June 1, 2008
- Author:
- Simon Hendery
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Copyright informationCopyright 2008 AdMedia. Provided by ProQuest LLC. (Hide copyright information)
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Old radio jocks don't die, they just move to Mangawhai Heads.
Industry veteran and former Hauraki morning pirate Mark Perry
chucked in the high-profile, glamorous life of a breakfast show host
a while back. He now kicks around on a six-acre bush block in
Northland, does freelance voice work from his home studio on the
property and runs his own low-power FM station, Heads FM.
"Technology gives you freedom and you either embrace it or get
left behind," he says. "I've managed to turn it to my advantage.
I've got clients around the world, I'm doing stuff from my studio up
here in Mangawhai and because of broadband I can send hefty files
anywhere."
Perry admits that after four years on air, Heads ...
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629 words
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242 words
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245 words
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207 words
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219 words
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201 words
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197 words
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197 words
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