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INTERACTIVE BYTES : Getting sticky with video ; Interactive Bytes speaks with Arnna Alexander from an upstart video production and online distribution company that has some big ideas for brands. "Brands," she says, "should view themselves as content providers - not advertisers."
- Article from:
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AdMedia
- Article date:
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June 1, 2008
- Author:
- Scoop.co.nz
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Copyright informationCopyright 2008 AdMedia. Provided by ProQuest LLC. (Hide copyright information)
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There's still a lot of groaning in the marketplace about the
state of NZ broadband, but for a new business on the scene it
doesn't appear to dent the scent of opportunity out there even
though they need good speeds to make it happen for their clients.
"We've hit the watershed 50% penetration to homes, Telecom has
been sliced and diced and no matter who wins the elections there's
some much-needed investment on the way," says Alexander, director of
OETV Productions (soon to rebrand as PRTV Media). "The stars are
coming into alignment for a downhill run towards ubiquitous and
decent broadband in NZ.
"For OETV that means an opportunity to focus its business on the
application of video for brand ...
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INTERACTIVE BYTES : New Beginnings Scoop's Wade Bishop shamelessly plugs...
AdMedia;
May 1, 2007 ;
Wade Bishop;
592 words
......Back then there was no www.stuff.co.nz, no www.tvnz.co.nz, no www.NZHerald.co.nz and, significantly, no real online advertising market...generally agree generates about 75% of all reported news in NZ. The net result is a rich online news resource of uncut...into clever advertorial content. This ...
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GOLF: Draw for first round of NZ Open golf tournament
AAP Sports News (Australia);
January 16, 2001 ;
498 words
......01-16-2001 GOLF: Draw for first round of NZ Open golf tournament WELLINGTON, Jan 16...7:50 Tony Mills, David Somervaille (Am, NZ), Matthew Habgood; 8:00 Chris Gaunt, Nathan...Neil Kerry, David Podlich, Chris Johns (Am, NZ); 8:20 Paul Sheehan, Craig Bishop, David...
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INTERACTIVE BYTES : 2007: More Money. More launches. More Money. The...
AdMedia;
February 1, 2007 ;
Alistair Thompson;
545 words
......competitive market with both Realestate.co.nz and Autotrader.co.nz relaunching with sizeable ad campaigns in 2006, while ACP continued its momentum to bring Taste.co.nz and MetroLive.co.nz to market as well. About the same time TradeMe Jobs launched...audience volumes for their money. Market ...
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NZ OPEN TEE-OFF TIMES
The Press;
January 9, 2002 ;
475 words
...NZ OPEN TEE-OFF TIMES Draw for the first round of the $1 million...Tony Meyer. 7:40: 1 Michael Wright, Ben Burge, Richard Squire (NZ). 7:45: 10 Craig Carmichael, Leigh McKechnie, Adam Le Vesconte. 7:50: 1 Brad Shilton (am,NZ), Brett Partridge, Brad Kennedy. 7:55: 10 Craig Spence, Mark...
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INTERACTIVE BYTES : You're doing it wrong!
AdMedia;
March 1, 2008 ;
Russell Brown;
688 words
......Online report on consumer-generated content in Australia and NZ seems to paint a compelling picture of the online landscape...some sort of blog, and they represent half of all blogs in NZ. The most popular topic for blogging is music - very few...it was 480. You can basically extrapolate that trend to NZ ...
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GOLF: NZ scores
AAP Sports News (Australia);
March 23, 1999 ;
221 words
......Sports News (Australia) 03-23-1999 GOLF: NZ scores WELLINGTON, March 23 NZPA - Scores...Hung Chun (Chinese Taipei) 71: Anita Boon (NZ), Jye Wei Yun (Chinese Taipei, Chuan Lu Hsiao (Chinese Taipei) 72: Renee Fowler (NZ), Rebecca Stevenson (Australia) 74: Natalie...
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INTERACTIVE BYTES : For love of the web ; Scoop's Alastair Thompson talks...
AdMedia;
February 1, 2008 ;
Natasha Hall;
554 words
......second event in Wellington's Town Hall on February 11-15, is NZ's premium online creativity conference. Speakers from around...and connect with web-oriented conference-goers - mostly NZ-based web content developers, designers and writers. Inspired...people together and creating a better standard of websites in ...
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INTERACTIVE BYTES : And how did you win that exactly
AdMedia;
April 1, 2007 ;
Alastair Thompson;
602 words
......about how online awards are being run in NZ, since neither are independent and the...It also means that while Autotrader.co.nz can win the Classifieds award in the...most votes. Of course, for Netguide.co.nz this system is a fantastic free advertising...back to the awards website - Netguide.co.nz. ...
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INTERACTIVE BYTES ; Online obesity - let's cut the fat out of online ads...
AdMedia;
June 16, 2006 ;
Alastair Thompson;
552 words
...As the NZ Government works increasingly hard to get genuine broadband...capable of interacting with. As at September 2005, Statistics NZ reported that NZ had 1.24 million active internet subscribers of which 869...dial-up modem connections. Meanwhile a recent Internet NZ report says our version of ...
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GOLF: NZ Open scores
AAP Sports News (Australia);
January 21, 2001 ;
385 words
...AAP Sports News (Australia) 01-21-2001 GOLF: NZ Open scores AUCKLAND, Jan 21, NZPA - Scores after...stated, am- denotes amateur): 273: David Smail (NZ) 66 68 69 70. 275: Michael Campbell (NZ) 71 72 66 66, Nathan Gatehouse 66 71 70 68, Steve...
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NZ OPEN SCORES
The Press;
January 21, 2000 ;
520 words
...GOLF NZ OPEN First round scores in the $500,000 New Zealand Open golf...66-- Brett Rumford (WA). 67-- Chris Gray (WA), Stephen Scahill (NZ), Matthew Habgood (NSW), Rhys Bishop (NZ), Jason Daws (Vic), David Podlich (Qld). 68-- Scott Hend (Qld...
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Golf: NZ Open scores
AAP Sports News (Australia);
January 20, 2000 ;
540 words
...AAP Sports News (Australia) 01-20-2000 Golf: NZ Open scores WELLINGTON, Jan 20 NZPA - First round...Rumford (WA). 67: Chris Gray (WA), Stephen Scahill (NZ), Matthew Habgood (NSW), Rhys Bishop (NZ), Jason Daws (Vic), David Podlich (Qld). 68: Scott...
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Golf: Tee off times for the first round of the NZ Open
AAP Sports News (Australia);
January 19, 2000 ;
587 words
......Tee off times for the first round of the NZ Open WELLINGTON, Jan 19 NZPA - Starting times...Wellington, tomorrow: First tee 7.30: Alan Rose (NZ), Malcolm Baker (WA), Jason Norris (Vic). 7.40: Stuart Malcolmson (NZ), Andre White (NZ), David Diaz (Vic). 7.50...
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Interactive Bytes : All together now ... Conference manager Fei Bian Goh...
AdMedia;
September 1, 2007 ;
693 words
......respected individuals, from Alcatel-Lucent to TVNZ, IDC NZ, Microsoft, Telecom, Vodafone, Saatchi & Saatchi and...As the international keynote speaker, he returns to NZ from Australia to fire you up about the "digital generation...Group's Bevin Linkhorn shares the story behind MyStory, NZ's first ...
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Interactive Bytes : Making sense Scoop.co.nz's Alastair Thompson was a...
AdMedia;
October 1, 2007 ;
Alastair Thompson;
531 words
......For more information see optimalusability.co.nz, uxmatters.com, uie.com and uxpod.com. InterActive Bytes is compiled for AdMedia by Scoop.co.nz, a leading online news site attracting a readership...Co-Editor, Alastair Thompson, at alastair@scoop.co.nz.
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