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LETTERS : Slow broadband? WTF?

Dear Ed:

Just reading the May issue of AdMedia - great work, by the way, except for your inside front cover summary.

Slow broadband? WTF?

Have you been online at home or at work recently? What's so slow? I've been in the online game for around 10 years now and I've seen slow internet. I've also seen a lot of effective advertising take place over it. I've worked at Yellow Pages, NetGuide, nzoom.com, tvnz.co.nz, ACP and APN. I've worked with ad agencies and marketers over that time on an extensive list of inter-

active advertising campaigns and I've seen amazing work done for an intended audience on 56k modems.

Believe me, broadband speed is not the sole issue here. It could be better, ...

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