Hopefully we don't get sued for false advertising," reads the
caption written by Colin Mitchell and Alex Dyer for their agency
launch story on P10.
Given the ultimately harmless nature of their Mad Men scam, it
won't come down to legals. Nevertheless, Mitchell & Dyer and their
employers have left in their wake some very annoyed people - among
them, no doubt, the gay community, although it's been unusually
restrained in response to extreme in-your-face provocation.
Then there's the journalist community that became unwitting
accomplices in the DraftFCB campaign. Reporters have long memories
and, to put it mildly, don't take kindly to being duped, lied to,
and used - particularly by smiling ...