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Last call dawns for Miller Brewing; Merger with Coors becomes official
- Article from:
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The Milwaukee Journal Sentinel
- Article date:
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July 1, 2008
- Author:
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Copyright informationCopyright 2008 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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As of today, Miller Brewing Co. no longer exists -- other than in
the hearts and minds of those who worked there, and those who drank
its beer.
The company once known as Miller Brewing is now MillerCoors LLC,
a joint venture of Miller Brewing and Coors Brewing Co. The new
company officially begins business today, following Monday's signing
of the closing documents by executives from SABMiller Plc and Molson
Coors Brewing Co., corporate parents of Miller Brewing and Coors
Brewing.
MillerCoors will enjoy the benefits of a combined group of
brands, led by Miller Lite and Coors Light, and a plan to cut costs
by $500 million annually, according to its backers.
That will help the new company, with ...
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