Newspaper article from our research archive:
|
|
PROMOTIONAL PRODUCTS : Quality rules ; As more marketing spend is put towards promotional products, intrinsic value, technology and eco-friendly products have combined to replace the useless and tasteless.
- Article from:
-
Marketing Magazine (Auckland)
- Article date:
-
July 1, 2008
- Author:
-
|
Copyright informationCopyright 2008 Marketing Magazine (Auckland). Provided by ProQuest LLC. (Hide copyright information)
|
Get them right and the results can be amazing. Get them wrong and
your brand can take a pasting. And, while the demand for branded
promotional products just keeps growing, the market's changing say
the professionals.
We've moved on from getting excited about the useless and
tasteless. "There's been a glut of inexpensive promotional products,
and today it isn't good enough to simply give something away. It
needs to have intrinsic value to work," says William Kestin, CEO of
the Australasian Promotional Products Association (APPA).
Below-the-line advertising expenditure in Australia, exceeded
above-the-line last year, reports Kestin - a trend he describes as
"very significant".
"More marketing ...
Related newspaper, magazine, and journal articles:
|
Promotional products
Office World News;
December 1, 2001 ;
700+ words
......BUSINESS PARTNERS THAT GET RESULTS Promotional products are an integral part of the business...one of the newer innovations in promotional products-a computer screen cleaners advertising...from a customer. Those are also promotional products. Every office uses promotional ...
|
|
Promotional products effective in fund-raising campaigns.
Fund Raising Management;
May 1, 1999 ;
700+ words
...Promotional products can effectively serve as announcements...participation when incorporating promotional products into a campaign. In addition to directly increasing donations, promotional products can help boost membership, volunteerism...
|
|
Chasing Promotional Products.
Stitches Magazine;
April 1, 2003 ;
700+ words
......everyone has just discovered the promotional products industry when, in fact, most embroidery...market long before our brethren promotional products distributors, who having only recently...over-saturated category within the world of promotional products. But there's more to playing ...
|
|
GM Licenses 4imprint as Division, Dealer Promotional Products Retailer.
PR Newswire;
November 21, 2006 ;
412 words
......Contest: GM Dealers Can Win $1,000 in Promotional Products OSHKOSH, Wis., Nov. 21 /PRNewswire...dealers have a new resource for promotional products -- and the chance to win $1,000...4imprint, a leading North American promotional products retailer, as one of its select licensees...
|
|
Hey, 49 governors must love promotional products.
Wearables Business;
May 1, 2003 ;
520 words
......of letters between leaders of the Promotional Products Association International and the...suggest that state agencies giving out promotional products represented an absurd waste of money...shot back and said he didn't knock promotional products, saying the people who authorized...
|
|
|
Norwood Promotional Products and 3M Promotional Markets Department Renew...
PR Newswire;
February 24, 1998 ;
445 words
......Feb. 24 /PRNewswire/ -- Norwood Promotional Products, Inc. (Nasdaq: NPPI) and 3M Promotional...printed Post-It(R) products through promotional products distributors not directly franchised...Chairman, President and CEO of Norwood Promotional Products, said, We are delighted to ...
|
|
JP Promotional Products. (Credits, Clients and Awards).(promotional...
Westchester County Business Journal;
July 7, 2003 ;
38 words
...Shari Kleinman of Hartsdale announced the launching of JP Promotional Products, Hawthorne, a promotional products distributor. Kleinman serves as president of the company. She has four years of experience in the promotional products industry.
|
|
Study Ranks Top Buyers In $15 Billion Promotional Products Market.(Brief...
Direct Marketing;
October 1, 2000 ;
144 words
......largest purchasers in the $15 billion promotional products marketplace, with healthcare institutions...an independent research study for Promotional Products Association International. Baylor...determine frequent purchasers of promotional products, identify potential new clients...
|
|
Promotional Products International, Ltd. Wins EPCOR Contract.
Canadian Corporate News;
July 16, 2002 ;
464 words
...CALGARY, ALBERTA, Jul 16, 2002 Promotional Products International, Ltd. ( PPIL or the...act as the exclusive provider of promotional products to EPCOR, one of Canada's leading...a competitive bid process, for a promotional products fulfillment program utilizing a...
|
|
|
Integrate promotional products into meeting events. (Meetings and...
Westchester County Business Journal;
March 26, 2001 ;
700+ words
...Promotional products can be a valuable communications...activities. At the meeting itself, promotional products can reinforce the theme through...through awards. And because promotional products are often useful and have a...
|
|
Integrate promotional products into meeting events.(Brief Article)
Fairfield County Business Journal;
March 26, 2001 ;
700+ words
...Promotional products can be a valuable communications...activities. At the meeting itself, promotional products can reinforce the theme through...through awards. And because promotional products are often useful and have a...
|
See all results.
Or, try our
Advanced Search.
|