Newspaper article from our research archive:
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Yes, loyalty cards save you money
- Article from:
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Tribune-Review/Pittsburgh Tribune-Review
- Article date:
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July 2, 2008
- Author:
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Copyright informationCopyright 2008 Tribune-Review/Pittsburgh Tribune-Review. Provided by ProQuest LLC. (Hide copyright information)
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Even though supermarket and drugstore loyalty cards have been
around for years, I'm amazed at the number of times journalists ask
me whether it's really worth using them. I always tell reporters
that I believe loyalty cards offer far more benefits than privacy
risks to shoppers. First, I've never quite understood the privacy
concern regarding loyalty cards. Supermarkets do not share their
databases with other parties without permission. Shoppers concerned
about this tell me that they don't like the idea of "big brother"
paying attention to what they are buying. Because we all buy our
groceries in public, in plain view of other shoppers and store
employees, this makes no sense to me at all.
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