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Article: Brewery expands into craft brands; Buzz growing for Point; New beers help propel decades-old firm into new markets
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- July 6, 2008
- Author:
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Copyright informationCopyright 2008 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Stevens Point -- For more than 100 years, Stevens Point Brewery
was best known for its Point Special brand, known as "The Blue
Bullet," an inexpensive, mainstream lager nicknamed for its familiar
blue label.
But six years after being sold to Milwaukee investors Joe Martino
and Jim Wiechmann, Stevens Point Brewery now brews over a dozen beer
brands and is growing faster than a speeding bullet.
Most of those new beers, as well as a line of gourmet sodas, were
launched by Martino and Wiechmann to tap into the nation's growing
thirst for craft beer and sodas. As a result, Stevens Point's 2008
revenue, which the company wouldn't disclose, is expected to be
double what it was in 2002, when the ...
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