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Brewery expands into craft brands; Buzz growing for Point; New beers help propel decades-old firm into new markets

Stevens Point -- For more than 100 years, Stevens Point Brewery was best known for its Point Special brand, known as "The Blue Bullet," an inexpensive, mainstream lager nicknamed for its familiar blue label.

But six years after being sold to Milwaukee investors Joe Martino and Jim Wiechmann, Stevens Point Brewery now brews over a dozen beer brands and is growing faster than a speeding bullet.

Most of those new beers, as well as a line of gourmet sodas, were launched by Martino and Wiechmann to tap into the nation's growing thirst for craft beer and sodas. As a result, Stevens Point's 2008 revenue, which the company wouldn't disclose, is expected to be double what it was in 2002, when the ...

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