Newspaper article from our research archive:

Event Planners Will Learn to Leverage Public Relations to Maximize Integrated Marketing at HSMAI's Event Technology Expo(TM) @ Affordable Meetings(R) National

To: TRAVEL EDITORS

Contact: Rachel Rosenberg, +1-404-832-7711, rachel.rosenberg@edelman.com, or Harper Cornell, +1-404-460-9661, harper.cornell@edelman.com, both of Edelman Atlanta for Hospitality Sales and Marketing Association International

PR Newswire Executive to Deliver Session on Using Technology

MCLEAN, Va., July 30 /PRNewswire-USNewswire/ -- Successful marketing and public relations are essential to promoting attendance, sponsorships, exhibit sales, and overall industry awareness for meetings and events. Susan McPherson, vice president of global trade show services for PR Newswire, will present an educational session addressing ways technological tools and methods can enhance events ...

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