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Article: Mapping out the route to making tourism a success ; Alan Clarke, chief executive of the Northern Ireland Tourist Board, responds to John Simpson's recent analysis of the NITB's draft corporate plan
- Article from:
- Belfast Telegraph
- Article date:
- July 28, 2008
- Author:
CopyrightCopyright 2008 Belfast Telegraph. Provided by ProQuest LLC. (Hide copyright information)
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The Northern Ireland Tourist Board's draft corporate plan is
currently out to consultation. In a recent edition of Business
Telegraph, John Simpson asked: "What lead is NITB giving to build
better results?"
Our plan has been written firmly in the context of the Programme
for Government which has set ambitious targets for the tourism
sector, including increasing revenue by 40% and visitor numbers by
25% by 2011.
In our introduction we analyse the trends, achievements, issues
and critical success factors for tourism in Northern Ireland. On
this basis, and recognising the complexity and fragmentation in the
tourism sector, we then clearly outline the core elements where NITB
has control, is ...