Article: Cost to cool key to attracting, maintaining data centers

Data centers need massive quantities of electricity not only to run servers, but also to cool them -- and as electricity costs increase, companies are seeking efficiencies in every conceivable area.

Manufacturers such as Dell and Hewlett Packard are marketing servers that, they claim, require less cooling and use less power. Existing data centers are employing strategies such as using off- peak power to freeze water, and then blowing air over the ice during the day to cool servers.

Local climate also is a consideration, with previously far- fetched schemes to reduce cooling costs by building data centers in Iceland or aboard ships now receiving serious consideration.

However, local ...

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