Article: Flip flop company will seek a toehold in Long Beach

The force that helped market Cold Stone Creamery to the masses is intending to bring to Greater Long Beach stores primarily stocked with the most basic of summer gear: flip flops.

Flip Flop Shops plans to launch next year a dozen stores in Los Angeles County, including Long Beach.

"We've always had this 'Free your toes' mentality in everything we've done," said company president Brian Curin, who described the concept as the "Sunglass Hut of flip flops."

"And we (Curin and CEO Darin Krastsch, a former Cold Stone executive) know how to brand and market, so Darin and I ended up acquiring the company and putting a model together."

The result? A sweeping company plan to open 236 locations in ...

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