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Article: Flip flop company will seek a toehold in Long Beach
- Article from:
- Press-Telegram Long Beach, CA.
- Article date:
- August 1, 2008
- Author:
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Copyright informationCopyright 2008 Press-Telegram Long Beach, CA. Provided by ProQuest LLC. (Hide copyright information)
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The force that helped market Cold Stone Creamery to the masses is
intending to bring to Greater Long Beach stores primarily stocked
with the most basic of summer gear: flip flops.
Flip Flop Shops plans to launch next year a dozen stores in Los
Angeles County, including Long Beach.
"We've always had this 'Free your toes' mentality in everything
we've done," said company president Brian Curin, who described the
concept as the "Sunglass Hut of flip flops."
"And we (Curin and CEO Darin Krastsch, a former Cold Stone
executive) know how to brand and market, so Darin and I ended up
acquiring the company and putting a model together."
The result? A sweeping company plan to open 236 locations in ...
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